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LLMs Know Your Project, Not You: NameRank Measures Parametric Recognition

LLMs Know Your Project, Not You: NameRank Measures Parametric Recognition
TL;DR

An arXiv paper uses NameRank (a 0-1 recognition score) to measure what a model recalls about a person or tool from its own weights before any retrieval; the finding: models recognize named, indexable artifacts, not credentials or titles.

Bottom line

What a frontier model recalls about a person or tool from its weights—before any retrieval—often shapes the first description a human sees. NameRank makes that a measurable problem.

How it's measured

  • 4,685 entities across 54 cohorts, each probed with one open-ended question across 36 models.
  • An independent judge gives a binary verdict: did the model state a specific, non-guessable fact about this exact entity? Hallucination, context echo, and guesses earn nothing.
  • Synthetic-null entities hold the floor near zero.

One key finding

Recognition is paid to named, indexable artifacts—not to credentials or titles.

  • Olympic-style honors sit below a working-researcher baseline, because a medal ships with no named artifact.
  • But it inverts at the marquee tier: Nobel, Turing, and Fields laureates saturate the panel.
  • For independent creators, the tool out-ranks its maker; the credential that propagates is a named method or awarded paper.

For teams doing personal/organizational GEO (generative engine optimization) who want to be cited by AI search, the guidance is clear: ship named, indexable artifacts.

Sources (compliance trail)
https://arxiv.org/abs/2607.12520
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